Plugging the gap in an emerging market: electric vehicle

Volkswagen will introduce electric vehicles (EV) to Korea from 2014 and has selected it as one of 18 “strategic countries” for the environmentally and wallet-friendly new business along with the United States, China, Japan and Australia, it said earlier this month.

“Seoul is a mega city, so it has the right conditions for driving electric vehicles and will be a strategic market for us,” Andreas Lassota, the head of e-mobility sales and marketing at Volkswagen?Group, said in Seoul recently. “We also know that Korea has competitiveness in battery technology.”

Korea is expected to see a rise of EVs in the next few years from both local and foreign automakers, but it remains to be seen whether the public is ready to embrace them on a mass scale.

For full article, see Joongang Daily.

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