Mobile shopping heats up at night

A growing number of so-called “thumb shoppers” Kim attest to the rising trend, and Internet shopping malls like 11st, Shinsegae Mall and are working to win customers and gain an edge in the market. KT’s research institute Digieco expects the size of the mobile shopping market to pass 1 trillion won ($900 million) this year.

Transaction traffic is at its heaviest from 6 p.m. to 12 a.m., which accounts for 40 percent of the day’s take, the online retailers say. The most popular items are processed foods – like instant noodles, instant rice and sweets – healthy foods and products related to fashion or beauty, with daily necessities the undisputed favorite, they add. Male shoppers go more for IT and electronic appliances.

Fresh produce is not popular because it is easily perishable and same-day deliveries are not yet possible when shopping by smartphone. Mobile shoppers also make their minds up faster about whether to buy something rather than spending a long time browsing, according to the online stores.

For full article see Joongang Daily.