Carriers submit to era of free texts with hot new app

2013_01_joynKorea’s three mobile carriers, which have been threatened by the emergence of free mobile messengers led by KakaoTalk and Line, have joined hands to launch a next-generation mobile communication platform called joyn.

The collaborative move indicates that the mobile service providers have determined to give up their earnings from text messaging services as their new rivals have been undermining the carriers’ profits by offering their texting services for free. In contrast, carriers charge 20 won ($0.02) per SMS.

Joyn offers more functions than existing mobile messengers and bills itself as a “rich communication suite” (RCS) telecommunication tool. It enables users to send and receive text-based SMS and multimedia MMS messages, transfer image and video files, and make mobile Voice over IP (mVoIP) voice calls – all free of charge.

At 100 megabytes, the new platform’s single file transfer capacity ceiling is five times bigger than KakaoTalk’s.

For full article see Joongang Daily.

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