Hybrid car market heating up

2013_07_hybridThe local hybrid market has been dominated by a handful of automakers, but the scene is expected to change with the launch of new models equipped with a diesel engine in the latter half of the year. They will boast a better driving performance and higher fuel efficiency than conventional diesel engine or gasoline-engine hybrid vehicles.

Mercedes-Benz Korea has recently announced it will launch the E300 BlueTEC Hybrid Avantgarde in August, which will be the first hybrid car with a diesel engine here. “The new E-Class also introduces, as the first vehicle in the market, a highly advanced diesel hybrid drive,” Mercedes-Benz Korea CEO Britta Seeger said during the launch event of new E-Class sedan here at Blue Square in Hannam-dong, Seoul on June 24. “This is the most advanced drive train technology, which no other competitor can currently match.”

For full article, see Korea Times.


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