Smartphone Game Market Expected to Triple

2013_07_gamingNine of the Google Play Store’s top 10 highest-grossing apps are Kakao games. The other one is the KakaoTalk messenger app, so it is fair to say that the “Kakao Kingdom” reigns supreme. National mobile games that rake in several billions within a year of release have emerged one after another since Kakao (the provider of global mobile social platform and mobile messenger KakaoTalk) launched Kakao Game at the end of July of last year.

Over the past year, the Kakao game platform has spearheaded growth of the entire mobile game industry. Accumulated sales from Kakao games amounted to KRW 466.2 billion over the past year with KRW 348 billion in the first half of this year, up 194% from KRW 118.2 billion in the second half of last year. Kakao Game’s KRW 466.2 billion in sales over the past year even exceeded the domestic mobile game market’s 2011 total sales.

According to KOCCA (Korea Culture and Content Agency), the domestic mobile game market is projected to hit KRW 918 billion this year and KRW 1.26 trillion next year (more than a 3-fold increase from KRW 316.7 billion in 2010 when South Korea’s smartphone penetration started to take off.

For full article, see Korea IT Times.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s