Mobile ads gaining popularity

Advertisers are increasingly turning to mobile devices as new platforms. Due to the penetration of smart devices and ultra-fast mobile networks, data shows that it has become more influential than television.

According to a survey by Inmobi, a mobile advertisement network, Koreans spend on average 79 minutes per day using mobile devices, excluding voice calls and text messages. Meanwhile, they spend 75 minutes daily watching television.

These devices are also affecting shopping habits. When asked which media influenced their decision on purchases 52 percent picked mobile devices, while 38 percent cited TV. They also had a positive response toward mobile advertisements. One out of five said they are more convenient and offer more useful information than conventional commercials on TV or others seen online. “Mobile devices have become an essential part of our lives. The survey shows that they have a diverse effect on purchasing or decision making,” said Inmobi Korea CEO Kim Seung-yeon.

For full article see Korea Times.

Advertisements

Korea EUREKA Day 2012 takes place in Brussels this year

On 21 March 2012, the Korean Ministry of Knowledge Economy (MKE) and the EUREKA Hungarian Chairmanship will hold a “Korea EUREKA Day” for the first time in Brussels. Under the theme of ‘Bringing Korean and European Innovation Together’ this high-level event aims to provide a platform where technology and innovation experts from Europe and Korea can share project concepts for the generation of new proposals and establish new connections. The event will bring together Ministerial representatives from Korea and European Countries, the European Commission, members of the EUREKA Network of national Innovation funding agencies, as well as Korean and European large company CTOs and research institute heads.

The EUREKA Day will be occasion to advance Korean-European cooperation and Innovation. The role of EUREKA in developing this international cooperation and its development in the future will be high on the agenda and will be put into practice through match-making sessions helping interested companies to identify potential consortium partners. Read here the full programme.

To register, please click here.

To go to the Korea Eureka Day 2012 homepage, please click here.

MEST pushes for “Brain Return 500 Project” to attract young talents from abroad

The Ministry of Education, Science and Technology (MEST) is actively pushing for the “Brain Return 500 Project” to attract young talents from abroad to the domestic science belt, a top official of the ministry said.

Noting that the ministry plans to actively foster science belt as the nation’s basic study stronghold this year, Minister of Education, Science and Technology Lee Ju-ho said, “The ministry projects to attract some 500 talents from abroad, including globally distinguished scientists and scholars, to Korea Basic Science Institute by 2017.”

Minister Lee said that the government will fully support research centers and universities to help them achieve an advanced study system by guaranteeing autonomy of study teams, introduction of open-type manpower system and encouraging innovative operation of basic science.

Commenting that the ministry has set the “realization of advanced top-tier country through fostering of talents” as the 2012 policy goal, Lee said, “The ministry will place focus on building an advanced study development system based on harmony and creation, while establishing a firm foothold of major education reform policies it has so far propelled.

For full article see Korea IT Times.

Another TV battle looming: Smart TV vs. 3D

LG Electronics’ latest 3D Cinema Smart TV. Source Korea Times.

The war in the TV market between Samsung Electronics and LG Electronics is expected to be fiercer than ever this year.

LG Electronics released a new model this month, around a month earlier than usual. It used to sell the previous year’s models at the beginning of the year, but this time seems to be an exception. As Samsung Electronics is also releasing new smart TVs from February, the all-out war over the latest products is soon to intensify.

The TV market has some events that the companies shouldn’t miss out on. The London Olympics this summer, often a motivation for households to buy new sets, and the halt of analogue broadcasting, which means people will need digital TVs, are expected to boost the local TV market to around 2.8 million sets this year from 2.3 million last year.

For full article see Korea Times.

Korea to establish ‘Green Technology Center’ to speed up green growth

South Korea will establish a new think tank that oversees the country’s “green growth” drive aimed at seeking economic growth by boosting environment-friendly technologies and industries, a presidential committee said Thursday.

The “Green Technology Center,” set to launch in March, will coordinate and support green growth policies of related ministries and agencies and help boost cooperation between research centers home and abroad, the Presidential Committee on Green Growth said. The committee was to report the center’s establishment to President Lee Myung-bak on Thursday.

A task force comprising the top researchers at the Korea Institute of Science and Technology (KIST), the Korea Advanced Institute of Science and Technology (KAIST) and the Korea Institute of Energy Research has been working on the establishment, it said.

For full article see Yonhap News.

Samsung bids Sony adieu, finds new chip partner

Shortly after Samsung Electronics announced it is parting ways with Sony in their joint venture in LCD (liquid-crystal display) panels, the company announced that it will set up a new venture in nonmemory chips with companies including NTT DoCoMo, Fujitsu, Fujitsu Semiconductor, NEC and Panasonic.

Technology critics closely monitor every move by Samsung, the world’s largest maker of flat-screen TVs, LCD panels and memory chips. And many see the new venture as indicative of changing trends in the IT industry.

In the realm of panels, LCD prices have been falling consistently, fueling speculation that OLED (organic LED) TVs will replace LCD screens in the near future. Meanwhile, DRAM memory chips have become less lucrative, while nonmemory chips for smartphones are thought to yield greater profits.

Panels and chips have been the two main pillars of Samsung’s parts and components business, with Apple, Sony and of course itself ranking among its top clients.

For full article see Joongang Daily.

Koreans offer first step toward Dr. Smartphone

Tired of long waits at the hospital for medical tests? If Korean researchers have their way, your smartphone could one day eliminate that – and perhaps even tell you that you have cancer.A team of scientists at the Korea Advanced Institute of Science of Technology (Kaist) said in a paper published in Angewandte Chemie, a German science journal, that touch-screen technology can be used to detect biomolecular matter.

“It began from the idea that touch screens work by recognizing the electronic signs from the touch of the finger, and so the presence of specific proteins and DNA should be recognizable as well,” said Park Hyun-gyu, who with Won Byong-yeon led the study.

The touch screens on smartphones and tablet computers work by sensing the electronic charges from the user’s body on the screen. Biochemicals such as proteins and DNA molecules also carry specific electronic charges. According to Kaist, the team’s experiments showed that touch screens can recognize the existence and the concentration of DNA molecules placed on them, a first step toward one day being able to use the screens to carry out medical tests.

For full article see Joongang Daily.

Robust growth expected for IT giants

Korea’s information technology firms are expected to either see robust growth or get back on track in 2012.

They will continue to take a leading position in the industry by rolling out new and innovative premium electronic goods like smartphones and 3-D capable smart televisions, while local mobile carriers will move to quickly adapt to the upgraded fourth generation network technology.

Online portals are also expected to center their attention on mobile advertising and mobile messaging to widen their business portfolio for 2012.

Here are the outlooks for major Korean IT firms for this year:

For full article see Korea Herald.

Korea sets aside $1.76 billion for R&D

Korea on Monday announced plans to earmark 2.05 trillion won ($1.76 billion) from the budget on research and development (R&D), including setting aside 111 billion won for its space program, which seeks to build an indigenous satellite by 2017 and a space rocket by 2021. The total amount marks a 5.17 percent increase from last year’s 1.95 trillion won, according to the Ministry of Education, Science and Technology.

The largest share of the R&D fund, or 975 billion won, will go to research in fundamental science, up 6.68 percent from 2011, with some 464 billion won set aside for the development of indigenous technologies, according to the ministry.

The R&D budget for the space program dropped 12.59 percent from a year earlier, largely due to money being used to start work to build the country’s first space rocket and a new satellite under Seoul’s second five-year space program launched at the beginning of 2012.

For full article see Korea Times.

Korea roadmap for technological standardization

Korea finalized a roadmap for standardization of technologies for smart grids, electric cars, nuclear energy, the 3D industry, cloud computing, smart media, smart logistics and smart medical information.

National standardization coordinators and industrial experts worked together on the roadmap for standardization of the nation’s technologies in eight major areas, unveiled by the Korean Agency for Technology and Standards under the Ministry of Knowledge Economy on Thursday.

For full article see: Korea Herald.